Claire Wentzel’s initiative and drive has stood her in good stead in her career. Without any formal tertiary education, she has progressed from receptionist to production assistant to managing traffic in an advertising agency before leaving to work in Dubai as HOD in her field of expertise and has now been appointed as Traffic Manager at Moving Tactics. “My hope is to identify best practice in efficiency of systems to ensure the smooth flow of work. As I have always considered myself a creative individual, I am very passionate about the industry and the evolving way in which people communicate,” says Claire. In her spare time, she loves house music and production, as well as dancing and writing poetry.

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Retail analytics technology is in its infancy in South Africa but in the US and Europe, it is used extensively to encourage a deeper understanding of consumer behaviour and, in so doing, optimise the retail industry’s performance. As Justin Honaman puts it in ‘Top 6 Retail Trends to Watch in 2015’, retail business decision-makers are increasingly recognising the value of data and insight-driven decision-making and that these decisions rely heavily on information and analytics. “In 2015, retailers will continue to invest in data-driven marketing and demand-driven retail execution frameworks as competitive differentiators,” says Honaman.

Moving Tactics, the leading South African digital signage solutions company, has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of technological and digital analytical tools, thereby determining patterns and trends that can be used to make informed business decisions to increase footfall and basket size for retailers.

Chris Day, Managing Director of Moving Tactics, says, “Retail Analytics in South Africa has until now consisted mainly of labour intensive work with people physically counting and surveying customers to gather information. Not only is this costly, but it’s also a ‘dipstick approach’ and doesn’t provide the bigger picture analysis that is so crucial in turning data into revenue. Internationally, where retail analytics technology is already implemented in a number of environments, their main industry priorities have been perfecting the technology whilst finding the balance between the gathering of valuable and usable data, and consumer privacy”.

A variety of technological and digital analytical tools are used to gather and analyse the information.  Scott Matthews, New Business Developer at Moving Tactics Retail Analytics, explains, “The tools we provide our clients not only have specific data gathering capabilities across different metrics but they also create a synergy when used together or with other data inputs

-  MT.Ask uses the incentive of free Wi-Fi to get customers to answer two survey questions to provide qualitative data on customer satisfaction, customer insights, database granularity and direct marketing;

-  MT.Listen uses strategically placed sensors to gain insight to customers’ movements and behaviour in a location with the use of WiFi technology;

-  MT.Track is an automated audience measurement service that uses cameras to pick up people within its line of sight, which counts the amount of viewers, traffic, how long they were there for and uses algorithms to determine demographics such as age class and gender;

-  MT.Queue buttons that allow the cashier to indicate to the next waiting customer that their till is free gathers insights into transaction processing time, teller activity, total customers and busiest times. If the system picks up that there is a spike in customers after 4pm on Fridays, the retailer can plan to have more staff members on duty during this time.

“By leveraging analytics tools and models, retailers can boost customer loyalty by creating a personalised shopping experience that matches an offer to a customer’s need. However, customer privacy is important to us so the tools that are used don’t gather information or details on individual customers and therefore they are compliant with consumer privacy laws in South Africa”, adds Matthews.

In addition, through the use of retail analytics tool, retailers are able to increase store efficiencies, introduce in-store added-value initiatives, and provide consistent and reliable service, thereby simplifying and improving the customer shopping experience.

Moving Tactics is currently working with clients in the retail and Quick Service Restaurant (QSR) industries across Southern Africa to optimise their revenue and performance. As Honaman affirms, “While retailers are at times slow to adopt data-enabled insights and analytics best practices, a small subset of global retailers are heavily investing in data scientists, data and analytic discovery platforms, and new analytic tools. New analytics, insights, and resulting decisions will fuel the potential for growth while maximising existing investments – and allow for faster business decisions based on new performance metrics”.

Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions.

The Blog Post Moving Tactics South Africa launches Retail Analytics division appeared first on Moving Tactics.

Guests visiting the Vodacom VIP Lounge were treated to an unique digital experience during the 2015 Cape Town International Jazz Festival as Moving Tactics Digital Impact, the leading South African digital signage solutions company, were employed to supply bespoke EYE-Fi touch tables through which they could share their experiences of the evening in real time.

The EYE-Fi touch table technology combines live, wireless image transfer of all photos taken with a dedicated digital camera. On each of the evenings, guests were photographed by one of the roaming photographers using a mirrorless camera enjoying the VIP experience. These digital photographs were then instantly transferred to both of the custom-made 32-inch touch tables where guests were given the option to upload photos of themselves to Facebook and Twitter.

Andy Higginbotham, Creative Director at Moving Tactics Digital Impact, says, “This innovative solution was incredibly well received by Vodacom’s VIP guests. In addition to sharing their images on social media platforms, they also took advantage of the option to share their images via email. It was a great way for people to let their friends in on their special experience via social media”.

Moving Tactics Digital Impact is the most recent addition to the Moving Tactics stable. The Digital Impact division specialises in short-term, rental and campaign-based digital activation solutions. In addition to providing concept development and implementation using touch and projection technology, they also design and manufacture screen housings and bespoke items based on brief.

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The all-important technical team at Moving Tactics, the leading South African Digital Signage solutions company, has been boosted with the recent appointment of three new technicians. Semeshen Chetty joins the Durban office and Cape Town welcomes Zukile Barnabas and Willem Roux to the team.
Semeshen Chetty, originally from Newlands West in Durban, joins Moving Tactics’ Durban office as an On-Site Technician. Whilst studying towards a degree in Public Relations, he realised that he had a passions for the technical aspects of events and event management, and worked as an Audio Visual Technician.  He has a keen interest in sports and when not working loves to go fishing. “I look forward to the daily challenge and learning experiences at Moving Tactics and will be willing to contribute 100% to my team,” says Semeshen.

Having been born and raised in Cape Town, Zukile Barnabas has pursued his love for IT and technology by working as a Technician since leaving school and has now joined Moving Tactics as an Off-Site Technician.
“I have never looked back.  I know that working with computers is a skill that God gave me,” explains Zukile.  After hours, he enjoys going out with friends, playing computer games and spending time with his kids.

With 19 years experience in IT, Willem Adriaan Roux joins the Moving Tactics Cape Town team as On-Site Technician.  “I matriculated in 2003 and furthered my studies at ITBC Cape Town studying Office Suite and PC Technician. I am looking forward to my new position as I know it will add to my existing knowledge and experience,” says Willem. In addition to the passion for IT, Willem has a massive passion for cars – from building to scrapping to racing them, which he got from his Dad who was involved in stock car racing in the 1970’s.

We wish Semeshen, Zukile and Willem all the best in their new positions.

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JUNIOR CONTENT ADMINISTRATOR

JOB DESCRIPTION

1. Content Management

• Working with X2O Media Cloud based Digital signage platform
• Liaising with Traffic for all content changes
• Adding assets / media to Cloud server
• Scheduling of content across all current Signage Solutions networks
• Adding and removing of artwork
• Creating ad campaigns
• Building automated schedules and playlists
• Confirming artwork flighting and removal
• Reporting network issues to offsite maintenance
• Generating reports for all assets and networks

• Ensuring all X2O networks are running correctly
• Troubleshooting minor network and player issues
• Informing offsite maintenance of major issues with network machines
• Checking network play-out thumbnails daily
• Analyzing network healthy and connectivity to aid offsite maintenance

• Frequenting content meetings with network managers
• Presenting data and flighting reports to line managers
• Presenting feedback of network health to technical head
• Suggesting patches and bug fixes for software improvement

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Moving Tactics, the leading South African Digital Signage solutions company, has appointed Joe Vogel to the Cape Town team as their new Motion Graphic Designer.

Motion Graphic Design is a digital technique that combines pictures, words, sound and video. Examples of motion graphics abound online and in real life, from the credits in Hollywood motion pictures to keynote addresses. It combines the languages of film, animation and graphic design; combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story.

In the world of digital signage, motion graphic design is used to create quick and concise video marketing messages about the brand’s latest products and enhances the customer’s overall experience while in a retail or restaurant environment. The elevation of this art form is largely due to technology improvements and the Motion Design industry will be officially recognised as an award category at this year’s 67^th Primetime Emmy Awards.

Originally from Polokwane, Joe Vogel, is extremely passionate about three things; design, the 3D environment and cars – classic cars to be exact. “Everyone always told me that I would become an Engineer but that never interested me as much as the drawings and paintings I did. I love the technical and mechanical aspect of the things around me but I am just drawn towards the design side of things,” explains Joe.

He studied Graphic Design at MGI Durbanville and during the last two years, has gained immense experience working with clients in the world of 3D animation and 3D design. “I have a vision to become a 3D Industrial Designer one day but I am happy to explore all avenues and gain as much experience in a wide variety of industries on my journey,” adds Joe.

We wish Joe all the best in his new position.
Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions.

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Moving Tactics’ Digital Impact division was recently contracted to design and manufacture custom tasting tables for a 6-week roadshow of selected taverns across South Africa.

In partnership with activation agency SONIC STATE, the technology supplied by Moving Tactics gave tavern patrons an opportunity to enjoy a digital journey of a selection of whiskies.

On the hardware front, the Impact team provided steel-fabricated housings with integrated 21.5” touchscreens and built-in PCs. Colour changing LED lights were also integrated into the front panel of the mobile bar unit so that the changes in whisky category selection would instantly be reflected. In addition to providing the housing and hardware elements, Moving Tactics also managed the software development for the project.

The first step in the user interaction process required patrons to place their whisky glasses on the glowing coaster in the centre screen of the housing. Thereafter, they were required to key in their preferred taste category from the four different categories that were available, namely bold, vibrant, rich and fresh. Having selected their category, the consumers were then asked to select from one of the various whisky brands and their respective mixes. The final step in the ‘3-click’ process allowed patrons to enjoy a short 8 second video animation that visually explained their whisky choice and its inherent brand message.

Moving Tactics Digital Impact is a new addition to the Moving Tactics stable and specializes in short-term rental and campaign-based digital activation solutions. In addition to providing concept development and implementation using touch and projection technology, they also design and manufacture screen housings and bespoke items based on brief.

The Blog Post Moving Tactics creates Tasting Stations for Brandhouse’s Discover Whisky Campaign appeared first on Moving Tactics.

With the advancement of retail analytic tools, retailers are gaining better insights into their consumer’s behavior which has led them to better cater for their consumers’ needs. Providing the customer with the correct marketing message at the right time is vital to cut through the retail clutter. The value for the customer will be a dynamic shopping experience that is more bespoke to them.

Take a look at 4 learning’s from international analysts that can be incorporated into the South African retail market:

Volume – (Quantity), instead of shoving your entire stock-list onto your in store signage, identify products that have potential to up sell at certain times or complement each other e.g. Ready made soup and fresh bread.
High dwell time in certain product areas means that customers don’t always have their mind made up on which product they are going to purchase before getting to the store. This allows for content to support their buying decisions by offering them product solutions based on time and the department they are in.

Variety – (Sources /Types), now that we have some hard evidence on the effectiveness of day-parting on the bottom line, take a look at your store and see if you have different types of people coming through your stores at different times of the day, then cater to them. For instance, stay at home moms might do their grocery shopping between 9am and 2pm when their kids are at school. Use that time to promote family products. During evening times when people are popping in after work promote easy-to-make dinners.

Velocity – (Speed), this will depend on the area in which you have placed your digital signage, if your screen is based for instance at the entrance of your store you are only going to get a glance from the consumer, therefore content needs to be conveyed very quickly with the help of “call to action” messaging to ensure the convergence into the store. If your screens are based at the front of a queue, you may have much more time to engage. This time is valuable and you want your brand to engage with the customer via campaigns that will have customer input eg. Social media, customer feedback or competitions.

Veracity – (Accuracy), retail analytic tools help identify high traffic and dwell areas that help maximize the reach of in store signage. It also allows store owners and retailers to make better informed layout or content changes e.g. heat maps show the path customers take from the bread shelves to the tills, retailers then place complimentary items on this path such as marmalades and chocolate spreads.

For any more information on how to invest in sensor technology within your store feel free to contact Moving Tactics, leaders in digital signage solutions.

The Blog Post Breaking Down Retail ‘DATA’ for Digital Signage in 2015 appeared first on Moving Tactics.

Clicks, the largest health and beauty-focused retail chain in South Africa, has announced a partnership with Moving Tactics, South Africa’s leading digital signage solutions company. The partnership entails installing digital signage within their Top 25 stores nationally, as well as marketing the media platform to Clicks’ private label suppliers and other leading brand suppliers.

Moving Tactics has installed more than 500 in-store digital signage screens, which reaches an audience of two million customers people per month, via a bespoke high impact multi-channel digital signage network, with its strategic focus being on building an innovative media platform that will inform and benefit the shopping experience for its customers whilst enhancing the look and feel of its stores.

Moving Tactics’ content management will support Clicks’ promotions strategy to provide customers with the latest on-point seasonal service and product promotions and provide a wide variety of suppliers, large and small, with an equal media voice in-store at point-of-purchase.

Clicks’ Shopper Journey through the store environment is supported by a variety of display screens located at key positions to inform and engage with customers regarding Clicks’ promotions, supplier advertising and seasonal campaigns, starting at the window of each store and ending at the till points, where an integrated queue management system has been incorporated. In certain stores, four-screen video walls have been built in the Engagement Zone to bolster any in-store activity alongside cosmetic or beauty promotions. Hugo van der Westhuizen, Clicks Advertising and Media Sales, explains, “We are focused on providing our Clicks customers with the right message at the right time in the right place so as to make their purchase decisions easier and more effective.”

Chris Day, Managing Director of Moving Tactics, says, “We are very excited to become an innovation partner that not only provides a technology base but also optimises their in-store marketing and promotions space and leverages off this infrastructure to enhance the customer journey through the store”.

Moving Tactics is a leading South African digital signage solutions company that develops customised digital signage technologies and is constantly creating innovative communication solutions.

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Amukelani Hlungwane joins the Moving Tactics JHB Technical team as Technician. After studying PC Engineering and Information Technology, he gained a broad knowledge of the industry through his work experience in network and server administration, web design and programming, CCTV and digital TV installation and general maintenance. “I love troubleshooting, fault detection and configuration. It’s always an achievement to figure out the problem and put it right,” says Amukelani. “After work, I also enjoy going out exploring, socialising and, of course, immersing myself in technology”.

We wish Amukelani all the best in his new position.

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With over 60 years of fashion retailing experience, River Island is one of the most successful companies, with nearly 300 stores across the UK, Ireland and internationally throughout Asia, Africa, the Middle East and Europe. They are known for their stylish and affordable fashion, great going-out looks, amazing denim and fabulous shoes and bags.

Our solution

Moving Tactics supplied and installed 9 x 46 inch video wall screen at River Island Rosebank which flights seasonal content specific to their current range and in addition Moving Tactics supplied and installed an in-store music solution. All content for this store is supplied and managed by River Island UK.

We have also rolled out our audio solution to other River Island stores countrywide.

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Sunglass Hut International, Inc. is the world’s largest specialty retailer of non-prescription sunglasses. The company has stores located in North America, Europe, Australia, New Zealand, South Africa, and Singapore including many other countries. Their focus is on fashion eyewear, operating as part of Luxottica Group S.p.A., the world’s largest eyewear company. Sunglass Hut has a mission is to be the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of high quality fashion and performance sunglasses.

Our Solution

Moving Tactics developed a unique installation to showcase in-store specials and promotions to passing customers to enhance the effectiveness of its in-store promotions strategy. The result being a custom designed and built digital screen housing to match the sleek and modern Sunglass Hut retail stores.

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Staying true to the rich heritage and authentic,all-American spirit of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Lucky Brand gave them their distinctively Lucky look by literally putting them through the wringer-ripping, fraying, sanding, patching and washing by hand to give them true character and soul.They are designed for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll.  Lucky Brand find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. You’ll find Lucky Brand all over America in 209 stores (and counting) as well as select department stores around the world.

Our solution

Lucky Brand has an 8 speaker audio system installed to allow for customised store specific music to played.

The Blog Post Lucky Brand appeared first on Moving Tactics.

John Berry and brothers Carl and Brett Harwin the founders of Kauai, initially started with only one juicer, which later turned into Kauai becoming a thriving island style business. As they grew, they began supplying major hotels, restaurants and health food stores. After a trip to Cape Town, they discovered the possibilities of running Kauai in South Africa, and opened up their first Kauai store in 1996. Kauai range from healthy sandwiches, wraps and salads to the finest freshly squeezed juices and a wide variety of delicious smoothies. There are currently 54 retail stores nationwide, along with many other stores in motion outlets

Solutions

Moving Tactics, was employed by Kauai to install new in-store digital signage systems, which consists of four screens per store, of which three are menu board screens and one a promotion screen which are run in portrait mode through one PC. The digital signage screens installed in stores such as the V&A Waterfront in Cape Town will be used alongside static lightboxes, and will result in a much more environmentally-friendly approach to customer marketing and promotions in-store.

The Blog Post Kauai appeared first on Moving Tactics.

Our solution

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John Vincent Camuto was an American women’s footwear designer and shoe industry executive, best known for co-founding the women's fashion brand Nine West. shoes, handbags, clothing, watches, fragrances & men's clothing.

Our solution

Moving Tactics has installed 55 inch screens in portrait video wall format and a full digital display system in store to allow for store specific content to be flighted at specific times of the day. There is also a four speaker Audio system with flush ceiling speakers, playing music specifically selected for Vince Camuto. All screen content and music in store is managed by Moving Tactics.

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Originally named the ‘Wimpy Bar’ in 1954, serving fast-food, Wimpy’s fame grew and they rapidly established individual restaurants serving hamburger-based meals. Today, 61 years later, Wimpy is an iconic internationally recognised brand satisfying hundreds of hungry fans throughout the world. As one of the leading restaurant franchise groups in South Africa, they have a history of almost forty years, and more than 400 restaurants in Southern Africa. Today Wimpy is the leader in the quick service restaurant sector and an international favourite.

Our solution

Moving Tactics has installed screens along with an audio system to allow for content specific to the store to be shown and for a music genre also specific to the brand to be played. Each  Wimpy Audio Solution system installed is tailored to the needs of that specific Wimpy franchisee, which means that the playlists are updated twice a month so that regular diners enjoy a new musical experience each time they visit.

The Blog Post Wimpy appeared first on Moving Tactics.

Calvin Klein designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeans-wear, underwear, fragrances, eye-wear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). Worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands,

Our solution

Moving Tactic’s installed an 8 speaker audio system into Calvin Klein at the V&A Waterfront in Cape Town in order to allow for brand specific music genre to be flighted in store. The music in store is currently being managed by Moving Tactics.

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