The proof, it is said, is in the pudding.
Chris Day, MD of Moving Tactics, an alternative media company, has stated a number of times that "digital media advertising changes people's minds, in-store." And now he has produced the pudding. Last month Day commissioned independent consumer research company, Freshly Ground Insights (FGI), to interview shoppers as they left Picardi Rebel outlets.
The reason? To determine the efficacy of digital TV screens as an advertising medium.
The results not only reinforced the initial positive informal feedback but were even better than anticipated. 500 Shoppers in 10 stores were interviewed upon departure, the results were digitally recorded on site, photographs taken and feedback was available almost immediately.
"The results mirrored opinions at a recent marketing conference of brand marketers, retailers and ad agencies," says Day. "That retail marketing is at the top of the list when it comes to promotional tools and advertising displays."
The stores were carefully selected to incorporate a robust sample of consumer data - a cross section of shoppers across a selection of stores. Each respondent was asked a number of questions around the use of audio in advertising, special offers and call to action as well as brand retention.
CLICK HERE to see what some of the top line results included
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